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FIN & VINCE

branding, custom pattern & illustration | view the website

THE STORY

Established in 2015, Fin & Vince was created by two moms, Sara and Makel who wanted to create durable, minimal and practical wear for children.  When they reached out interested in re-branding, I fell in love with their timeless designs.  Sara and Makel wanted branding that communicated the nostalgia element of their brand, to accomplish this we utilized colors that you could easily find by simply opening up a vintage children's book.  We ended up creating a custom illustrated pattern for them to utilize, which I think again plays tribute to another time.  The pattern consists of three different delicately illustrated wildflowers which really stand out against the rustic brick color we utilized for their color palette.  Sara and Makel requested to include more than six colors within their color palette in order to have some flexibility regarding the color of their branding designs as the seasons change, so we included a muted sky, and a burnt mustard which could easily be utilized for spring or summer.  It was such a pleasure working with the talented ladies of Fin & Vince, and please be sure to have a look at their wonderful selection of clothing for little ones.

THE DESIGNS

THE COLORS

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THE PATTERN

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THE DETAILS

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