PROJECT OVERVIEW
THE PRODUCT
Bueno Tacos is a conceptual small business located in Madison, WI that specializes in creating traditional Mexican tacos using seasonal ingredients whenever they can. Bueno strives to offer their customers quality ingredients and consistent service. They target customers who are local to the Madison area and known to frequent restaurants in the area on a consistent basis.
view the prototypeDuration
August 2021 - September 2021
TOOLS
Google Sheets, Adobe XD, Illustrator, Photoshop, Figma, Grammarly
THE PROBLEM
Residents in the Madison area are often on the go and grabbing lunch during their lunch breaks with a very limited time frame.
THE GOAL
Design an app for Bueno Tacos that allows for a convenient and easy way to order and pick up food from their food truck.
MY ROLE
UX designer designing the application Bueno from conception to delivery including developing their brand identity and conducting UX research.
Process
Empathize
The Summary
I conducted interviews and was able to create an empathy map to attempt to understand the users I would be designing for. A majority group that was identified though my initial research was residents in Madison, WI who often grab lunch during their work week at local establishments that are in close proximity to their place of employment.
Research revealed that limited time wasn’t the only contributing factor as to where they grab lunch, but they preferred establishments that were clear in regards to their ingredients due to potential food allergies or restrictions.
Competitive Audit
Define
Brand Identity
Personas
Ideation
This portion of the project allowed me to ideate quickly and explore different iterations of what the app could look like. Starting with paper wireframes ensured that elements designated for digital wireframes were thoughtfully considered.
Prototype
Digital Wireframes
As I worked through developing the design, I created digital wireframes based on my initial paper wireframes as well as the feedback and data gathered from the user research.
A way to filter the menu was something that was important to include based on the user research as well as a variety of payment methods for convenience.
VIEW THE LOW-FIDELITY PROTOTYPE
Test
Usability Testing
I conducted two rounds of usability studies for this project. The first round of findings helped refine the design. The second study helped catch additional pain points.
View prototypeUsability Parameters
Study Type • Unmoderated usability study via Maze
Location • Madison, WI - Remote
Participants • 5 total
Length • 15-20 mins
Final Prototype
The final high-fidelity prototype presented was much more detailed in regards to the initial user flow to really provide users with a more comprehensive experience.
VIEW THE PROTOTYPE
Conclusion
Impact
The new Bueno Tacos app takes user’s needs into consideration by providing an app where you can easily order from your favorite local taco truck in Madison, WI with total ease. One quote from a user “The app makes ordering so easy, being able to know exactly when my order will be ready really cuts down the time to pick up my food.”
What I learned
What I learned while designing the Bueno’s Tacos app, was what is important for users when ordering from an app and how a poorly design experience can result in users never want to order from a particular establishment again.
Next Steps
If I were to continue to work on this project, I would take the steps below in order to do so.
Step 1
Conduct another round of usability studies to determine if there are any further pain points that need to be addressed within the design.
Step 2
Refine the prototype according to the results of the usability studies as well as design the application to be available in more than one language.
Step 3
Create a dark mode version of the app as well as conduct further research on how the application and be more accessible.